The Global Tech Innovator Challenge (GTIC), held annually in the United Kingdom by the consulting company KPMG, recognizing the best startups in technology innovation, was held for the first time this year in 17 countries.

Startups in India actively participated in the selection process. After several evaluation rounds, 15 technology startups from different cities in India participated in the finals. Startup Worxogo Solutions Private Limited was declared the winner and will represent India in the finals, which will be held in November in Lisbon at the Global Web Summit 2021 (home.kpmg).

According to KPMG India partner and New Giants Program Manager Amarjeet Singh: “Global Tech Innovator Chellenge was launched by KPMG as a proprietary initiative to focus primarily on the innovative technology startups that will be the leaders of tomorrow. Through this competition, we hope to provide a ready-made platform for the PE/VC community to see promising startups in India and give them access to a global platform to help them grow” (indiaeducationdiary.in).

Jury member, co-founder and CEO of Trica Nimesh Kampani said: "It was a great event with innovative ideas and a comprehensive and global experience of the teams, judges and organizers. All the startups were equally good, and picking one winner was the hardest task" (indiaeducationdiary.in).

Worxogo Solutions is a fast-growing company that offers its clients artificial intelligence technology in areas such as predictive analytics, neuroeconomics and behavioral design. Expert Consultancy.org notes that according to one of the case studies presented at the event, titled "Nudge Coach," the startup Worxogo Solutions will increase customer sales by 25% along with increasing customer satisfaction (consultancy.org).

As noted earlier, startup Worxogo Solutions Private Limited will represent India at the 2021 Global Web Summit in Lisbon. KPMG India will liaise with Worxogo throughout the preparations for the finals and help prepare for the competition.